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45 Rules for Creating a Great Logo Design

Critical rules for creating a logo :

  1. Do not use more than three colors.
  2. Get rid of everything that is not absolutely necessary.
  3. Type must be easy enough for your grandma to read.
  4. The logo must be recognizable.
  5. Create a unique shape or layout for the logo.
  6. Completely ignore what your parents and/or spouse think about the design.
  7. Confirm that the logo looks appealing to more than just three (3) individuals.
  8. Do not combine elements from popular logos and claim it as original work.
  9. Do not use clipart under any circumstances.
  10. The logo should look good in black and white.
  11. Make sure that the logo is recognizable when inverted.
  12. Make sure that the logo is recognizable when resized.
  13. If the logo contains an icon or symbol, as well as text, place each so that they complement one another.
  14. Avoid recent logo design trends. Instead, make the logo look timeless.
  15. Do not use special effects (including, but not limited to: gradients, drop shadows, reflections, and light bursts).
  16. Fit the logo into a square layout if possible, avoid obscure layouts.
  17. Avoid intricate details.
  18. Consider the different places and ways that the logo will be presented.
  19. Invoke feelings of being bold and confident, never dull and weak.
  20. Realize that you will not create a perfect logo.
  21. Use sharp lines for sharp businesses, smooth lines for smooth businesses.
  22. The logo must have some connection to what it is representing.
  23. A photo does not make a logo.
  24. You must surprise customers with presentation.
  25. Do not use more than two fonts.
  26. Each element of the logo needs to be aligned. Left, center, right, top, or bottom.
  27. The logo should look solid, with no trailing elements.
  28. Know who is going to be looking at the logo before you think of ideas for it.
  29. Always choose function over innovation.
  30. If the brand name is memorable, the brand name should be the logo.
  31. The logo should be recognizable when mirrored.
  32. Even large companies need small logos.
  33. Everyone should like the logo design, not just the business that will use it.
  34. Create variations. The more variations, the more likely you are to get it right.
  35. The logo must look consistent across multiple platforms.
  36. The logo must be easy to describe.
  37. Do not use taglines in the logo.
  38. Sketch out ideas using paper and pencil before working on a computer.
  39. Keep the design simple.
  40. Do not use any “swoosh” or “globe”symbols.
  41. The logo should not be distracting.
  42. It should be honest in its representation.
  43. The logo should be balanced visually.
  44. Avoid bright, neon colors and dark, dull colors.
  45. The logo must not break any of the above rules.

Tags: how to create logoLogo DesignLogo Tips

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12/10/2008 by admin Logo 10

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10 Responses

  • Comments10
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  1. Muhammad Ahmad says:
    15/10/2008 at 01:00

    Good

    Reply
  2. freemobile says:
    23/06/2009 at 12:00

    You seem very knowledgeable in ypour field.

    Reply
  3. wii repairs says:
    22/12/2009 at 19:11

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    Reply
  4. Blake Gilliam says:
    27/12/2009 at 13:46

    Went through your post and thought hey, someone was really good in debate classes.

    Reply
  5. Selma Guran says:
    18/01/2010 at 13:39

    Super site. Thx! 🙂

    Reply
  6. Lee Amanza says:
    01/03/2010 at 14:17

    I seen this site last week and wanted to show it to my girl friend. I have been searching for this non-stop and only now came across it.

    Reply
  7. godofwar says:
    11/04/2010 at 20:28

    howdy, superb writing.

    Reply
  8. Tyrell Kedley says:
    28/07/2010 at 23:36

    Actually it is extremely priceless post and I like to study these skills and also I am trying it and many for sharing such type of methods please preserve it sharing.

    Reply
  9. R1 Parts says:
    27/09/2010 at 03:47

    I remember being in sixth grade choir and we did a new disney medley of songs plus it was the most fun I had in choir. Arabian Evenings, Become Our Guest, Kiss the Girl, Beneath the Sea would be the ones that arrived at memory from them. They have to bring some with the movies out of that damn Disney vault.

    Reply
  10. ABDOMENS says:
    04/10/2010 at 12:55

    I have been following your website for 3 days. I should mention that I am beginning to love your articles and how can I subscribe to your blog RSS feed?

    Reply

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